It’s time to get real about Prostate Cancer
Real Talk about prostate cancer can help save Black lives. Spread the word about prostate cancer risk and talk to your GP about the PSA blood test.
You can talk about anything in the barber shop, right?
The Real Talk project is a collaboration between Prostate Cancer Research (PCR) and pharmaceutical company Ipsen Ltd. The amplification of the campaign has been partially funded by Ipsen Ltd.
How real talk can save Black lives
Talk to your GP about the PSA blood test
- The PSA blood test can help detect prostate cancer, and can be done at a GP surgery
- Any man over 50 can get the PSA blood test for free on the NHS
- As part of an at-risk group, Black men may be able to speak to their GP about the PSA blood test, particularly those with a family history of prostate cancer
- GPs are free to use their clinical judgement regarding those under the age of 50 who are at increased risk of prostate cancer, so Black men may be able to speak to their GP about the PSA blood test, particularly those with a family history of prostate cancer⁵
Disclaimer: The Real Talk project has been developed as a collaboration between Prostate Cancer Research (PCR) and Ipsen Ltd, but this video was created solely by PCR, and Ipsen is not responsible for it.
How we are already helping
We and others have worked to raise awareness that being Black comes with higher prostate cancer risks. But raising awareness isn’t enough. A third of our money is spent on trying to address racial disparities, the largest amount for any cancer charity.”
Oliver Kemp, CEO, Prostate Cancer Research
We have invested £2 million into closing the gap. Eight new research projects have been launched as the first instalment of a multi-year health inequities programme to tackle the lack of research into racial disparities and find the answers we need to close the gap. We have also created a ground-breaking free website with information co-designed by members of the community and are working to challenge the lack of representation in data.
Real Talk from real prostate cancer survivors
Questions about prostate cancer? Visit the infopool for real stories and easy to understand information
Disclaimer: The Real Talk project is a collaboration between Prostate Cancer Research (PCR) and pharmaceutical company Ipsen Ltd. The amplification of the campaign has been partially funded by Ipsen Ltd. By clicking this link, you will navigate to an external website created solely by PCR, that Ipsen is not responsible for.
DRSC-GB-000441 | September 2024.
¹ Lloyd T et al. Lifetime risk of being diagnosed with, or dying from, prostate cancer by major ethnic group in England 2008–2010. BMC Med. 13, 171 (2015)
² NHS England. Blog: Time to talk about the prostate cancer risk in black men and what we can do about it. Available at: https://www.england.nhs.uk/blog/time-to-talk-about-the-prostate-cancer-risk-in-black-men-and-what-we-can-do-about-it/. Last accessed: August 2024
³ Hinata N, Fujisawa M. Racial Differences in Prostate Cancer Characteristics and Cancer-Specific Mortality: An Overview. World J Mens Health. 2022 Apr;40(2):217-227.
⁴ Prostate Cancer Research. Your Quick Guide to PSA Tests. Available at: https://www.prostate-cancer-research.org.uk/psa-tests-guide/. Last accessed: August 2024
⁵ OHID. Advising men without symptoms of prostate disease who ask about the PSA test. Available at: https://www.gov.uk/government/publications/prostate-specific-antigen-testing-explanation-and-implementation/advising-well-men-about-the-psa-test-for-prostate-cancer-information-for-gps Last accessed: August 2024
⁶ NHS. Should I have a PSA test? Available at: https://www.nhs.uk/conditions/prostate-cancer/should-i-have-psa-test/. Last accessed: August 2024